AI Insights · Timothy · January 2025
Top Health & Fitness Apps in UK on Android: Q4 2024 Insights
Explore the performance of leading health and fitness apps like Fitbit and Strava in the UK during Q4 2024, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2024, the UK market saw significant activity in the health and fitness app sector on the Android platform. Data from Sensor Tower reveals interesting trends in weekly downloads, revenue, and active user engagement for the top five apps in this category.
Fitbit, published by Google LLC, experienced a notable increase in weekly revenue, peaking at around $90K in early October and then again in late December with $89.8K. Weekly downloads fluctuated, with a remarkable spike to over 30K in the week leading up to December 23. Active users showed an upward trend, reaching over 930K by the end of the quarter.
Strava: Run, Bike, Hike by Strava Inc. saw a steady decline in revenue throughout the quarter, starting from $85.8K and dropping to a low of $51.7K in early December before rebounding slightly to $72K by the end of the year. Downloads followed a similar pattern, with a peak of 13.3K in the final week. Active users increased significantly, surpassing 1.4M by the end of December.
Calorie Counter + from Nutracheck had a mixed quarter. The app's revenue showed a decline mid-quarter but surged to $113K in the last week of December. Downloads remained relatively stable, with a notable increase to nearly 15K at the year’s end. Active users fluctuated, ending the quarter at approximately 235K.
MyFitnessPal: Calorie Counter reported a gradual decrease in revenue from $55.7K in September to $32.7K by mid-December, before rising to $56.1K. Downloads peaked at 13.8K in the last week of December. Active users saw an increase towards the end, reaching over 539K.
Lastly, Flo Ovulation & Period Tracker by Flo Health Inc. maintained a consistent revenue stream, ending the quarter at $42.4K. Downloads peaked at 14.1K in the final week, while active users grew steadily, culminating in over 645K by the end of December.
For more detailed insights and data, visit Sensor Tower’s platform.